Description
About the Product
So, you’ve used one of our logo presentations to nail down a direction with your clients. What’s next? Branding upsells baby! Don’t just explain to your clients that branding is more than a logo, show them! Most clients don’t even know what they need when it comes to branding. This handy Branding & Identity Presentation Kit is the perfect deliverable to sell more brand graphic assets to your clients. It’s a great interstitial step into a full design kit as it leaves room for changes but still gives a great scope of application.
The Branding & Identity Presentation Kit is designed to upsell. These layouts empower you with the same tools the big agencies use to turn a $2,000 logo project into a $200k brand initiative!
Check out a live demo:
The Brand & Identity Presentation Kit Includes the following asset page templates in Sketch, Photoshop CC, and Illustrator CC:
Concepts, which frames what the brand is and it’s aspirations.
- Table of contents
- Brand Introduction – An intro to the brand direction.
- Mission Statement – The core of what ties the brand to its goals.
- Brand Anthem – A concise battle cry for the brand.
- Brand VIsion – Aspirational goals and attitude of the brand mission.
- Motto/Tagline – Phrasing that is brand associated.
- Brand Personality – Who your brand would be as a person.
- Brand Equities – Adjectives that dive deeper into the brand’s personality.
- Brand Perceptual Map
- Voice & Tone – How the brand should sound and the tone of the copywriting.
Elements, which house the applications of graphics, imagery, typography, etc.
- Logomark – A sample of the Logo and b/w states.
- Logo Variations – Samples of other logo instances for the brand.
- Color Palette – Colors used within the brand.
- Graphics/Patterns – Graphic styling for branded texture and backgrounds.
- Photography – Samples of the brand’s photographic tone and style.
- Fonts – The font families used for the brand.
- Typography – General usage for branded headlines, subs, and body copy.
- Seals – Official graphic versions/variations of the logo and branding.
- Monograms – Simplified branded logo variations.
- Icons – The glyphs used within the brand experience.
- Illustrations – Samples of the brand’s illustrative tone and style.
- Wordmarks – Branded typographic logo or brand variations (sub-brands).
Assets, which use the elements in the wild on real-world sample mockups.
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Stationary – Basic branded business system sample mocks.
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Screens – Mocks of devices with branded screens.
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Presentations – Samples of light and dark branded presentations.
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Office – Mocks of a branded office space.
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Apparel – Samples of how the brand would be used on apparel.
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Packaging – Mock of how the brand would be presented on packaging.
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Downloads – A page to link the downloadable brand assets presented.
Fonts Used:
Quicksand font –
Roboto font –
Mockup/Image asset links:
Images – Unsplash –
Stationary – Graphic Burger –
Apparel – Free MockUp –
Devices – MockupWorld –
** 7 Bonus PSD Mockups **
- Branded Stationery Mockup
- Branded Apparel Mockup
- Digital Screens Branded Mockup
- Dark & Light PPT Screen Mockup
- Branded Coffee Cup Mockup
- Office branding
- Branded iPhone Case
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