NEW! Introducing the Comprehensive and Professional 82-Page Style Guide that will help you present your branding projects on the highest level!

The main problem why many designers can’t dramatically increase their profits from delivering brand identity projects is because they focus too much on the work itself but forget about its presentation and delivery.

Meanwhile, it is a crucial part. You can’t just send a folder with all the assets you’ve created to the client. So your skills of presenting and delivering your work at the highest level are crucial! It’s your chance to get new high-paying projects and open up new opportunities!

Use this unique style guide template to present your branding projects on the highest level!

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Review:

I’ve bought multiple brand guidelines over time but this one is by far the most well-put-together. Great value for money & also a great team with great support. I highly recommend it.

-Dimitrie Razoare, Creative Director

★★★★★ (5 Stars)

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The 82-Page Style Guide is a comprehensive, easy-to-use, and previously inaccessible brand style guide for designers, creative directors, and design studio owners. It’s a perfect introduction to your client’s new brand identity – from brand architecture and strategy to logo, colors, typography, patterns, icons, layout principles, tone of voice, imagery, illustrations, and approach! Deliver projects of the scale-like Airbnb, NASA, McDonald’s, or Nike.

The previous version of this style guide became a top seller with thousands of downloads. This one is an updated, refined, and expanded version! Download it once and show your professional level in every single project.

"This brand guideline does everything I need and is a great starting point for brand strategists who want to streamline production" (-Elizabeth Geren, Brand Strategist, Visual Designer)

Download this Style Guide Kit to build a multi-million-dollar design business.

This 82-Page Style Guide Kit defines the essential elements of your client’s new brand design and visually encapsulates what your unique brand stands for. It’s a professionally crafted, modern, comprehensive, and consistent Guidebook that facilitates accurate brand representation worldwide. It is a detailed manual that provides clear guidance for how the brand should be presented visually and verbally, internally and externally, across all applications and audiences. The file looks incredibly professional and contains all the information about the brand you have created.

Don’t miss your chance to become a higher-paid designer – download the Style Guide today at a lower price!

"For months, I struggled to find a brand guideline template to distinguish us as a branding professional. This guide is what I was looking for." (- Ann Birch, Graphic designer)

How your design practice will change after downloading this Style Guide:

After downloading this The Style Guide Kit, you will be able to:/b

• Deliver projects priced between $40,000 and $250,000 ;
• Help your clients grow their business;
• Represent the unique character of the client’s brand properly;
• Create a profitable and sustainable design business;
• See how your brand operates without inconsistencies;
• Deliver your beautiful brand identity work professionally;
• Professionally present yourself as a designer or a successful design studio;
• See that your work is presented globally without mistakes or inconsistencies;
• Receive calls and emails from other clients who want the same brand for their companies;
• Handle your work properly to an internal design team & other designers;

IBM, Uber, Slack, NASA, and other giants use brand guidelines like this one

You might think that these companies have something special. But even though their style guides are confidential, we know that they are similar to this one! Smotrow Design has worked with giant corporations, so we know that you have the same style guide. With a similar structure, information, chapters, and even descriptions. After downloading the style guide, you will use the best practices from the top corporations!

Moreover, we filled the style guide with ready-to-use content for you to learn how to explain your work professionally. This style guide will transform your design practice for the better.

One day, you’ll look back on when you downloaded this Style guide and marvel at your progress and the number of successful projects you were able to deliver!

Typography guidelines

Typography plays a significant role when creating a brand identity for your client. It’s as important as a logo because typography is everywhere. A client will use it on a website, brochures, business cards, and even T-Shirts. And, when doing everything right, people will recognize the brand based even on what font they see.

Obviously, your design studio can’t always oversee how your client uses the font you have chosen or created after the project goes live. So defining the rules of working with the type is vital. Do it in the style guide.

We know what information to add to the style guide. Usually, you should define:

1. Brand typefaces;
2. Typography system;
3. Pairings;
4. Pairings guidelines;
5. Typography guidelines;

This Style Guide has it all!

Table of contents:

The most comprehensive style guide you can download. It has detailed sections covering:

1. Introduction.
Who we are, why we do it, how we do it, key principles, core brand guidelines (with custom illustrations).

2. The tone of voice.
Personality and expression, examples of how we speak, abbreviations.

3. Logotype.
Logo lockups, alternative versions, social lockups, ad banners, colors, sizes, clear space, partnerships, guidelines.

4. Typography.
Main typeface, additional typefaces, typography system, pairings, pairing guidelines, guidelines.br

5. Brand colors.
A color palette, accent colors, corporate color, Stratton in colors, functional colors, guidelines.

6. Icons.
Principles, colors, construction, examples, guidelines.br

7. Layout principles.
Be generous with space, keep it simple, create clear order, and pay attention to details.

8. Google ads.
Web banners and advertisements.

9. Imagery.
Image tonality, basic principles, guidelines.

10. Inspirational examples.
Quotes, business cards, T-Shirts, ID cards, envelopes, outdoor signs.

11. References and contacts.
Legal, trademarks rules.

We’ve created a fully-designed, ready-to-use, highly-customizable template file that you can open, edit, and send to your clients. Adjusting the typography, grid, and color scheme is straightforward. You’ll get the templates in the InDesign format.

You will get:

• A Comprehensive 82-Pages Style Guide;
• Fully Customizable Template Files: INDD;
• Links to Assets;
• Ready-to-use Structure;
• Fully Filled with Content/Rules;
• Master pages, Paragraph & Character Styles;
• 24/7 Online Support;

Download the style guide once. Use it in every project!

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